As Sr. Director, Client Solutions I led the presale team to create a bot that leverages Chat GPT in an approachable, brand safe way for Hillshire Farms. I put together a pitch that honed in on their KPI’s of innovation and brand awareness. Click here to see the final result!
The team made sure to blend the voices of Scary Mommy and Hillshire Farms in a playful creation that grew brand love for lunch meats!